Grow your Google AdSense Earnings with Google Analytics
One key
piece of growing your site is understanding your users and their
interaction on your pages. Google Analytics is a powerful tool that
can help you uncover these insights by giving you a complete picture
of your audience and their needs. To help you build a loyal and
engaged audience, we’re rolling out a blog series focused on
helping AdSense publishers like you pull key insights out of your
Analytics reports.
This week,
we’ll focus on getting started with Analytics. Next we’ll share
tips on how to learn more about your mobile users. Then we’ll move
on to more advanced topics like engagement and loyalty analysis to
help you improve your content strategy. Check out the following steps
to get started.
1. Link your AdSense and Analytics accounts for richer insights
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| AdSense and Analytics Richer Insights |
The first
step is to link your AdSense account to a new or existing Analytics
account. From here, you’re on your way to accessing new information
that can help you identify opportunities to monetize your content
more effectively. Keep in mind that you can only link one AdSense
account to one Analytics account, and that the AdSense login must be
an ‘Administrator’ on the Analytics account.
2. Set your site goals and conduct experiments to improve them
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| Site goals and conduct experiments |
Think about
what you want users to do on your site. Once you know these intended
actions, you can map them to goals and conversion actions in
Analytics to track how your site is performing. A goal is either a
visit to a specific page of your site, or a specific action completed
on your site. Once you've devised your goals, you can use
Experiments to test how well different versions of your pages work in
getting your visitors to accomplish these goals. For example, growing
your AdSense revenue can be set up as a Content Experiment Goal.
3. Create custom dashboards / reports for quick access to insights
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| Custom dashboards - reports for quick access to insights |
The next
thing you’ll want to do is to start accessing the broad range of
insights that Analytics offers. Analytics dashboards provide a
performance overview by displaying summaries of different reports on
a single page. Custom reports allow you to customize the dimensions
(City and Browser, for example) and metrics (Visits, Page views, and
Bounce Rate, for example) in a report to gain insights into your user
visits and behavior. To help you get started with your AdSense data
in Analytics and show you some relevant information at a glance, we've created this easy-to-use dashboard. Select one of your
profiles to import, and you’ll be able to quickly see and customize
the reports which matter most to you. You can access this dashboard
any time by clicking ‘Dashboards’ under the Reporting tab in your
Analytics account. You can also visit the solutions gallery to
download ready-to-use custom dashboards and reports that will be most
helpful for your site. Alternatively you can create/edit your own
dashboards and reports.
Once you've completed these three steps, we also encourage you to opt in to the
Account specialist data sharing setting and our customized help and
performance suggestion emails in your AdSense email preferences.
You’ll be eligible for targeted optimization tips from our
marketing and sales specialists.
If you have
any questions about the topics covered in this blog post, share them
with us by filling out this form. At the end of this series, we’ll
record a video with answers to the most frequently asked questions
and share it on Google+ on February 26th. See you back here next
Wednesday when we’ll take a closer look at how you can optimize
your mobile presence with Google Analytics.
Sources
http://adsense.blogspot.com/.
