Create
great Page posts to increase engagement and improve your chances of
being shown in News Feed.
1. Use link posts to drive people to your website
 |
Use link posts to drive people to your website |
Link
posts now have a larger, clickable area that helps drive people to
your website.
In
your Page's sharing tool, enter the offsite URL, then hit Enter
The
title, description and image are taken from your URL, but you can
still customize the text and image of the post
We
have increased the size of the image for these types of posts, so
ensure you select compelling imagery that will blend into the News
Feed experience
2. Use engaging copy, images and videos
 |
Use engaging copy, images and videos |
Rich
media like photos and videos get more attention and help your message
stand out in News Feed
Lifestyle
images like the ones you see from your friends on Facebook are always
engaging. Try sharing images of your products or photos of your
customers enjoying your services
Try
to keep your posts between 100 and 250 characters to get more
engagement. Shorter, succinct posts are better received
3. Create a two-way conversation
 |
Create a two-way conversation |
Ask
your audience to share their thoughts and feedback on your product
and services. This is another way to listen to your customers and
improve your business.
Posting
content that shows you took their feedback into consideration can
build customer loyalty and show you value their ideas
In
Action: Modify Watches, a company that creates mix-and-match watches,
asks customers for input on product designs and names, and builds
ongoing watch designs from this real-time feedback
4. Share exclusive discounts and promotions
 |
Share exclusive discounts and promotions |
Offer
special deals or perks to your customers to keep them interested and
to drive online sales. Include call to actions with links to the most
relevant page on your website.
In
Action: BarkBox creates posts with promotional codes. They found that
valuable offers like buy-1-get-1-free or discounts over 20% are were
more likely to be shared and it helped them spread the word about
their business.
To
improve engagement with your promotions, include clear calls to
action, redemption details, and when the promotion ends to add a
sense of urgency.
5. Provide access to exclusive information
 |
Provide access to exclusive information |
Reward
people who are connected to your Page and drive loyalty and online
sales by providing them with exclusive information. Make them feel
special by sharing exclusive product news, contests and events.
In
action: PhotoBarn created a Mother’s Day 10-Day Giveaway of
PhotoBarn products on their Page
6. Be timely
 |
Be timely |
Your
audience will be more likely to engage with posts when they’re
related to subjects that are top of mind, like current events or the
holidays
Timeliness
is also important when replying to comments on your posts. The faster
you reply, the more likely fans will engage with you in the future.
Tip:
Post a daily sneak peek of upcoming product sales 2 weeks prior to
Black Friday or Cyber Monday
7. Plan your conversational calendar
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Plan your conversational calendar |
The
easiest way to stay in regular contact with fans is by creating a
conversational calendar with ideas about what to talk about each week
or month
A
content calendar will not only help you post regularly, but will
ensure your content is well planned, interesting, and that you don't
miss major business events and news. Find a frequency that works for
you and your audience.
8. Schedule your posts
 |
Schedule your posts |
To
better manage your time, you can schedule your posts in advance and
plan for upcoming holiday events and specials
To
schedule your posts, simply click the clock icon on the lower
left-hand corner of your Page's sharing tool
Schedule
your posts when most of your fans are online. You can find out when
your fans are online by visiting your Page Insights and going to the
posts tab
After
you've scheduled a post, you can manage your scheduled posts by going
to the top of your Page and choosing Edit Page and then selecting Use
Activity Log
9. Target your posts
 |
Target your posts |
If
your posts are meant for specific groups of people, you can target
your post in your Page’s sharing tool by clicking on the target
icon at the bottom left corner and selecting Add Targeting. You can
target your post based upon gender, relationship status, educational
status, interests, age, location, and language.
10. Review the performance of your posts
 |
Review the performance of your posts |
Check
your Page Insights regularly to understand what's working to keep
your posts relevant and engaging. Page Insights will help you
understand your audience and what types of content interests them.
